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So what is branding? Per Entrepreneur.comThe marketing practice of creating a name, symbol or design that identifies and differentiates a product from other products.”

The first step to creating a great brand starts with a great logo. Your logo is the face of your company and a way for your customers to recognize your company. Your logo should project the right message and represent who you are.

Another key step in branding is consistency in all your marketing materials. This should include colors, images, fonts, and layouts.